MESSAGE NOT MEDIA

The media has been losing credibility and integrity for decades but in the last decade it has used the excuse that print media is out and their integrity gap was caused by their inability to adapt to the electronic media.  They are adapting to the electronic media but now have a low of 18% credibility rating.  The difference is not in the medium but in their message – or rather their persistence in publishing messages without integrity.  Half truths and intentional omissions to mislead the readers will always cause distrust and a lack of integrity. They are no different that the communist propaganda machines the free world used to criticize for lack of integrity.

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